James Brown is an uncommon personality in sports broadcasting today. He has become one of the most recognizable faces and voices in the industry. He not only host’s CBS’s National Football League pre-game show but has appeared on national television broadcasts of college and professional sports, as well as the Olympics. His voice is heard on daily and weekly radio broadcasts. While he has been recognized as one of the best in his field, the journey hasn’t always been smooth. In Role of a Lifetime James not only shares the details of this journey, but also the life lessons that were learned from some great mentors he’s had along the way.
I first met the man everyone calls “JB” in the late 1980s (JB may remember the exact year) when I was an assistant coach for the Pittsburgh Steelersand he was doing play-by-play for CBS. He would always come in early and ask questions about our players to prepare for the broadcasts. What I noticed right away was that he not only wanted to know their assignments on the field so he could accurately report on the game, but he also wanted to know about them as men. He always wanted to highlight what they were doing off the field that the viewers may not know about. As i got to know him better, I learned that this is what James Brown is all about – not football or basketball, but about people and relationships.